Harte Hanks Wins Ventana Research Technology Leadership Award

September 18, 2014
Ventana Research

We’re proud to announce that Splice Machine customer, Harte Hanks, has won the Ventana Research Technology Leadership Award, in the Big Data category. Splice Machine, along with Cloudera, was recognized on behalf of its customer Harte Hanks, which powered its campaign management solution with Splice Machine’s Hadoop RDBMS running on Cloudera CDH.

As one of our first charter customers, Harte Hanks, a marketing services provider for top brands worldwide, has been putting the Splice Machine platform to the test over the past year for its campaign management application stack, which includes IBM Unica, IBM Cognos reporting, Ab Initio data integration and Trillium data cleansing software. As a result, the Company has seen a greater than 10x price/performance improvement compared to their existing Oracle RAC databases.

Presented annually, the Ventana Research Technology Leadership Awards identify business and IT leaders who are using technologies and best practices to provide the best possible outcomes in productivity, performance and support of an organization’s goals and objectives. The awards have became an industry tradition that recognizes pioneering leaders and organizations that embrace technology to drive change and increase value for organizations across the globe.

Harte Hanks is one of 27 winners that span from business analytics, to mobile technology, to CIO and CFO awards. We are excited to see our customers win awards by utilizing Splice Machine. The accolade highlights the fact that Splice Machine’s Hadoop RDBMS delivers all of the functionality and performance that Harte Hanks needs, and is ready for deployment across the enterprise.

To check out the full list of winners, read the press release here.